How PPC Always "Laypeople" to Make Money Online -- Fast
1:28 AM
If you're familiar with internet marketing, you'vep robably heard all the rage about facebook, myspace and other social media power-sites like stumbleupon and digg. They're super popular but should they be? Consider these points before you solely rely on social networking sites to drive traffic to your website:
* Myspace and Facebook have a huge number of dead pages - So many users have "been there, done that" that they do not login to there accounts anymore. You would basically be marketing to the wall. * Myspace and Facebook has implemented numerous safety guards - They have made changes which are hypersensitive against spam, and they label any outgoing links as spam or potential phishing sites. This puts a scare into people using these services, and causes them to apprehensive to clicking any outgoing links to your site. * Social Networking is about dead - When these services were new, they were great. While you may find some amount of success with these sites, your effectiveness rate would be about 30% of what you would normally expect.
Unfortunately, that is the sad truth.
While Search Engine Optimization(SEO) is a great way to promote your website, SEO takes a long time to take effect. It can take years for your site to achieve natural, organic results in the form of targeted traffic.
Perhaps the fastest and quickest way to drive traffic to your website using the search engines is through using pay-per-click advertising services, or PPC. PPC allows you to place an ad on the search engines based on the keywords which people search. You only pay for advertising when someone clicks through your ad. Three of the top PPC programs are:
Google Adwords Yahoo Search Marketing MSN Adcenter
Of course, this isn't the entire list of services. Other companies like Miva are often utilized, and even Facebook has a special CPC advertising service that is extremely targeted.
Rates vary from keyword to keyword, but some terms can be bought for as little as $0.05 cents a click. Pricing really depends on the search engine you advertise on and the amount of users the particular search engine has. It is also dependent on how many people are advertising in the same niche as you.
When a user clicks on your ad after searching what they were looking for, they go to your site. If your landing page is good, and rich in relevant content, more often than not a visitor will buy your product. This shows a considerable profit in ratio to advertising, or return on investment(ROI). With the millions of users around the world using search engines, you can get loads of visitors to your website through PPC advertising, and multiply your sales volume in the process.
If you are looking for a quick way to drive traffic to your website using the search engines, PPC is the most obvious route to take in your marketing endeavors.
* Myspace and Facebook have a huge number of dead pages - So many users have "been there, done that" that they do not login to there accounts anymore. You would basically be marketing to the wall. * Myspace and Facebook has implemented numerous safety guards - They have made changes which are hypersensitive against spam, and they label any outgoing links as spam or potential phishing sites. This puts a scare into people using these services, and causes them to apprehensive to clicking any outgoing links to your site. * Social Networking is about dead - When these services were new, they were great. While you may find some amount of success with these sites, your effectiveness rate would be about 30% of what you would normally expect.
Unfortunately, that is the sad truth.
While Search Engine Optimization(SEO) is a great way to promote your website, SEO takes a long time to take effect. It can take years for your site to achieve natural, organic results in the form of targeted traffic.
Perhaps the fastest and quickest way to drive traffic to your website using the search engines is through using pay-per-click advertising services, or PPC. PPC allows you to place an ad on the search engines based on the keywords which people search. You only pay for advertising when someone clicks through your ad. Three of the top PPC programs are:
Google Adwords Yahoo Search Marketing MSN Adcenter
Of course, this isn't the entire list of services. Other companies like Miva are often utilized, and even Facebook has a special CPC advertising service that is extremely targeted.
Rates vary from keyword to keyword, but some terms can be bought for as little as $0.05 cents a click. Pricing really depends on the search engine you advertise on and the amount of users the particular search engine has. It is also dependent on how many people are advertising in the same niche as you.
When a user clicks on your ad after searching what they were looking for, they go to your site. If your landing page is good, and rich in relevant content, more often than not a visitor will buy your product. This shows a considerable profit in ratio to advertising, or return on investment(ROI). With the millions of users around the world using search engines, you can get loads of visitors to your website through PPC advertising, and multiply your sales volume in the process.
If you are looking for a quick way to drive traffic to your website using the search engines, PPC is the most obvious route to take in your marketing endeavors.
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