Improving School Fundraisers

By Marc Cornish

People have been doing school fundraisers for a very long time. And it doesn't matter if it's to buy new books for the library or to send the band to a competition 300 miles away, some fundraising activities are as traditional as the school song and torturing freshmen.

But should we keep doing them just because they are traditional, or should we be looking for school fundraisers that are a little more lucrative? Are there really any options out there? Even though the idea of a fundraiser is to build some sort of financial security, it still requires some money to get things started. And most schools have to be extremely careful with their resources.

Some of the most well known fundraisers are the ones that seem to come around every year. The schools send the kids out to sell chocolate, magazines, or coupon books. The kids do their best to squeeze some money out of friends and family, or just start going door to door. It's not a bad idea, but many of these school fundraisers still require that upfront investment but with no guarantee on a return.

Smaller school groups will often use activities like the carwash fundraiser to pull together some money to cover special occasions or equipment. When the school can't afford the necessary items, it's up to the special interest groups. But once again, there is no way to know how much money a carwash can generate.

When the student body is excited about participating in activities like this, you can generate a lot of money. For example, the football team will probably work a lot harder on the carwash when they know it's their own equipment on the line. But the real question is: should you work harder, or just smarter?

For example, there are many ways that you can augment these traditional activities to help boost the overall return on investment. Go ahead and do the car wash but set up a concession stand alongside it. Hungry customers will gladly drop a couple more dollars to get a refreshing beverage or tasty treat to pass the time while the kids do their work.

Or if you are holding a raffle, don't just sell tickets, sell lollipops with the raffle numbers printed on the stick. After all, someone may not be interested in participating in a raffle, but will have no problem dropping some money on a little lollipop to help a cause.

There are many ways to improve school fundraisers. Always try to think of ways to make it easy for someone to give you money, and always deliver the goods as promised. Take the necessary time to prepare you activities and follow through with them and you'll always find success.

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