How to utilize Universal Search in your Health Insurance Marketing Campaign
1:23 AM
As anyone who has ever attempted to run a marketing campaign for a health insurance broker will tell you, selling health insurance is not easy, the chances of success are minimal and the costs are overwhelming.
It's fair to say that most health insurance agents have abandoned the pay per click method of advertising mainly because of the introduction of quality scoring on Google. Due to ineffective optimization of the landing pages and websites the battle for success has become more and more expensive and this has resulted in the days of simple Adwords campaigns being a thing of the past.
With a limited amount of high traffic keywords, smaller health insurance companies are finding themselves up against the larger corporations and they are experiencing difficulty keeping up with their rivals. At between $9 and $15 per click the expense can easily put them out of the running as far as a cost effective business is concerned.
Traditional SEO (search engine optimization) doesn't carry any guarantee of how quickly your business may appear high up in the ranking in the organic listings of the search engine. Reaching the place you want to be at takes time - it doesn't happen overnight. Competition in the organic listings is fierce to say the least and many small health insurance businesses find themselves up against the much bigger and well established health insurance corporations with their informative websites and all their back links.
However, when universal search became a feature of the search engine, things did change for the better. A new dimension has been reached within the world of the Internet and the amount of traffic out there is amazing. You only have to look at the popularity of YouTube, the well liked video sharing website and you will see how it has become even more successful a search engine than Yahoo.
Universal search basically means that search engines pull a variety of mediums like shopping results, video results, news results, blogs etc. in the search engine result pages to offer the consumer a variety of sources in different formats.
That means health insurance marketing of today cannot only focus on search engines anymore, but needs to also include strategies to promote health insurance plans and agents through videos, blogs, social networking websites and other Web 2.0 properties. The traffic on these websites combines is far greater than the traffic on search engines. So start a blog, shoot some videos and display your health insurance services in new and exciting ways.
It's fair to say that most health insurance agents have abandoned the pay per click method of advertising mainly because of the introduction of quality scoring on Google. Due to ineffective optimization of the landing pages and websites the battle for success has become more and more expensive and this has resulted in the days of simple Adwords campaigns being a thing of the past.
With a limited amount of high traffic keywords, smaller health insurance companies are finding themselves up against the larger corporations and they are experiencing difficulty keeping up with their rivals. At between $9 and $15 per click the expense can easily put them out of the running as far as a cost effective business is concerned.
Traditional SEO (search engine optimization) doesn't carry any guarantee of how quickly your business may appear high up in the ranking in the organic listings of the search engine. Reaching the place you want to be at takes time - it doesn't happen overnight. Competition in the organic listings is fierce to say the least and many small health insurance businesses find themselves up against the much bigger and well established health insurance corporations with their informative websites and all their back links.
However, when universal search became a feature of the search engine, things did change for the better. A new dimension has been reached within the world of the Internet and the amount of traffic out there is amazing. You only have to look at the popularity of YouTube, the well liked video sharing website and you will see how it has become even more successful a search engine than Yahoo.
Universal search basically means that search engines pull a variety of mediums like shopping results, video results, news results, blogs etc. in the search engine result pages to offer the consumer a variety of sources in different formats.
That means health insurance marketing of today cannot only focus on search engines anymore, but needs to also include strategies to promote health insurance plans and agents through videos, blogs, social networking websites and other Web 2.0 properties. The traffic on these websites combines is far greater than the traffic on search engines. So start a blog, shoot some videos and display your health insurance services in new and exciting ways.
About the Author:
Two Ohio Health Insurance videos from John Harvey: Ohio Individual Health Insurance and Ohio Health Insurance Quote
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