How To Choose The Best Mortgage Leads

By Jason Myers

When it comes to trading mortgage leads, there are many good companies available for you to learn, and many roads to travel down when considering which lead kind will work best for you. Researching lead companies is an necessary factor when choosing to invest in one, but let's be clear-cut with each other; we actually don't identify what kind of mortgage leads we are receiving until we begin to buy them.

Starting out as a loan executive I purchased my leads in bulk, fresh and with a live transfer. I would get $100 of my hard earned cash and buy approximately fifty leads at $2 each. I know that you receive what you pay for, and my mission was to close two at the most, and at the very least one. There are times it performed and sometimes not. The issue was that I had the thought of working harder as a replacement for smarter.

Next I tried to purchase real time leads, or fresh leads. I would take that same $100 and take approximately three to five fresh leads including purchase leads and refinance leads. I would create a filter before hand: specific to state, kind of loan, credit, ltv, loan amount and so on.

Automatically when a lead came in, corresponding to my filter, it would be stream lined straight to my email account, just approximately ten minutes old. I had success using this approach.

One more kind of lead I decided to test was the live transfer lead. I understand this to be an amazing idea to enhance my applications. Mostly I just sat at my table, anticipating for the lead corporation to send customers to me through phone. The problem was that there was no guarantee that I was there to answer the phone.

If I go away from my table the message would end up in my voicemail, or the possible client would put the phone down. And again I sensed as though I was working harder instead of working smarter.

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