How to Use Video Marketing for the Health Insurance Industry
2:13 AM
Internet videos have long been a great way to promote different products such as heath insurance and services, however it can also give a viewer varying degrees of support as well as information that they need. In spite of all this however, there are still many health insurance companies that haven't heard of video marketing. Then there are those who have actually heard of it but aren't sure how to do it.
Having created, edited and syndicated online videos for various small and big businesses over the last seven years I have seen how great video content cannot just give you the viewers attention, but it will ultimate also enhance your chance of striking a deal with somebody.
When online video is syndicated properly, it can definitely increase the visibility of your brand far better than any other strategy and if your video search engine optimization (VSEO) is successful you will even be able to rank in search engines for keywords, you now feel are out of reach.
Video advertising isn't difficult, but many people just are not trained to do it properly. Their videos make no impact, and they are generally just a waste of time. Don't make this mistake when you are trying to do your video advertising! Make sure your message reaches people!
Try to see the internet as a humongous information hub. No matter if it is blogging, articles, how to sites etc., most internet users are trying to find information on the net. So if you don't feed to that need or problem that they have, they will just go to the next article, blog post or video. The internet is on demand and therefore much more black and white than TV.
With that in mind your health insurance videos should implement a strategy that shows on one hand your expertise in your field, your insight into the problems of people who try to buy insurance and on the other side your personality (of course without being too promotional).
Think about it. Would you rather read about a health insurance plan or a health insurance agent or would you rather see a video testimonial of a current customer? Video can be such an asset in your health insurance business. You can show potential customers videos the advantages of different plans, how you can save money buying insurance and how you approach the topic as an agent.
After a customer concludes the viewing of such videos, it is important that customers be able to find you. If they can find you they will be able to look over the different plans that you are providing and it will give them a great impression of your company. Put a link to your website and your health insurance plans at the end of the video.
There is actually a lot of free traffic on the search engines, video engines, social media websites, and VSEO is such an invaluable marketing tool that with the right support you will for sure get results that you would never be able to get with one or more of your own insurance broker websites.
Having created, edited and syndicated online videos for various small and big businesses over the last seven years I have seen how great video content cannot just give you the viewers attention, but it will ultimate also enhance your chance of striking a deal with somebody.
When online video is syndicated properly, it can definitely increase the visibility of your brand far better than any other strategy and if your video search engine optimization (VSEO) is successful you will even be able to rank in search engines for keywords, you now feel are out of reach.
Video advertising isn't difficult, but many people just are not trained to do it properly. Their videos make no impact, and they are generally just a waste of time. Don't make this mistake when you are trying to do your video advertising! Make sure your message reaches people!
Try to see the internet as a humongous information hub. No matter if it is blogging, articles, how to sites etc., most internet users are trying to find information on the net. So if you don't feed to that need or problem that they have, they will just go to the next article, blog post or video. The internet is on demand and therefore much more black and white than TV.
With that in mind your health insurance videos should implement a strategy that shows on one hand your expertise in your field, your insight into the problems of people who try to buy insurance and on the other side your personality (of course without being too promotional).
Think about it. Would you rather read about a health insurance plan or a health insurance agent or would you rather see a video testimonial of a current customer? Video can be such an asset in your health insurance business. You can show potential customers videos the advantages of different plans, how you can save money buying insurance and how you approach the topic as an agent.
After a customer concludes the viewing of such videos, it is important that customers be able to find you. If they can find you they will be able to look over the different plans that you are providing and it will give them a great impression of your company. Put a link to your website and your health insurance plans at the end of the video.
There is actually a lot of free traffic on the search engines, video engines, social media websites, and VSEO is such an invaluable marketing tool that with the right support you will for sure get results that you would never be able to get with one or more of your own insurance broker websites.
About the Author:
TopSeekInc.com helps health insurance brokers to display their expertise in videos: Ohio Family Health Insurance and Ohio Cheap Health Insurance
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