Students Help Car Insurance Company Promote Use of Seat Belts
2:33 AM
Car insurance companies know that whenever a driver wears a seat belt, that driver faces less risk from dying, as the result of a car accident. Research has shown that the combined use of seat belts and air bags increases a car rider's chance of survival, following the worst front end crash.
Yet car insurance companies seek to drive home the fact that seat belts save lives. Thus they want each driver to buckle up when seated behind the steering wheel. One car insurer has even created a special promotional campaign.
Some of the details about that promotional campaign appeared in the Fall/Winter 2009 issue of Geico Direct Magazine. One article in that publication invites young people to learn about a new way to win some extra cash. The winner of a contest wins that extra cash.
The article referred to in the above paragraph offers information about an ongoing poster and video contest. Each of the contest entries is supposed to highlight the insurance of safety that a driver enjoys, whenever he or she uses a seat belt. The same article includes pictures of the winning posters in past contests.
One picture could cause a reader of the magazine from a car insurance company to wonder whether or not a young boy named Brandon Kim might one day become an insurance agent. Kim's face appears next to his winning poster.
In large letters above that car, he printed these words: "Buckle Up." A phrase placed below that car said, "Be Safe." The thin publication with his winning entry shows Kim's smiling visage as well.
Another snapshot shows the grand prize winner in a second category- computer generated posters. Yet no picture offers a clue to what might be found in the winning video entry. That category was not included in the contest until this year.
While contestants lack the example of a winning video, those contestants can still win praise from many car insurance agents. The entries submitted by those contestants can demonstrate their growing appreciation for seat belt safety.
Yet car insurance companies seek to drive home the fact that seat belts save lives. Thus they want each driver to buckle up when seated behind the steering wheel. One car insurer has even created a special promotional campaign.
Some of the details about that promotional campaign appeared in the Fall/Winter 2009 issue of Geico Direct Magazine. One article in that publication invites young people to learn about a new way to win some extra cash. The winner of a contest wins that extra cash.
The article referred to in the above paragraph offers information about an ongoing poster and video contest. Each of the contest entries is supposed to highlight the insurance of safety that a driver enjoys, whenever he or she uses a seat belt. The same article includes pictures of the winning posters in past contests.
One picture could cause a reader of the magazine from a car insurance company to wonder whether or not a young boy named Brandon Kim might one day become an insurance agent. Kim's face appears next to his winning poster.
In large letters above that car, he printed these words: "Buckle Up." A phrase placed below that car said, "Be Safe." The thin publication with his winning entry shows Kim's smiling visage as well.
Another snapshot shows the grand prize winner in a second category- computer generated posters. Yet no picture offers a clue to what might be found in the winning video entry. That category was not included in the contest until this year.
While contestants lack the example of a winning video, those contestants can still win praise from many car insurance agents. The entries submitted by those contestants can demonstrate their growing appreciation for seat belt safety.
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